Hotline - 074 036 5440   |   Email - info@apiit.lk

Asia Pacific Institute of Information Technology

READY TO FIND YOUR DREAM

PROGRAMMES

Other Campus

MSc Digital Marketing Management

Programme Overview

Get a firm grip on the digital marketplace with our MSc degree in Digital Marketing Management. This MSc master programme will enable you to master digital marketing strategies and stay one step ahead in a fast-growing industry. Climb the career ladder in digital marketing — one of the fastest-growing industries of the 21st century — with a recognised master degree MSc from Staffordshire University, UK.

Through this MSc master program at Staffordshire University, UK, you will engage with modern world issues and the solutions offered by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software — skills that define the best MSc programs in the field.

This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations.

Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.

Course Duration

One Year Six Months

Location

Colombo | Kandy

Lectures Time

Intake

March | July | November

Programme Offered By

Admission Requirements

  1. Honours Degree in any discipline with a Second Class Lower Division
  2. AND
  3. 5 years industry experience in managerial capacity preferred
  4. AND
  5. Applicants must be able to demonstrate a good standard of English

Student Support

Academic and Library Support

https://apiit.lk/student_life/additional-learning-support/

Learning

http://library.apiit.lk/

Industry Liaison Services

https://apiit.ogilvydigital.net/student-life#:~:text=Financial%20Support-,Career%20Support,-industryliaisons%40apiit.lk

ICT Services

https://lms.apiit.lk/learn

Mental Health and Well-being, Physical Health, Inclusion, and Diversity

https://apiit.ogilvydigital.net/student-life#:~:text=Counselling%20Services

Financial Counselling

https://apiit.ogilvydigital.net/student-life#:~:text=Explore%20More-,Loan%20Support,-chanuka%40apiit.lk

Community and Social Support

https://apiit.lk/student-life/

Additional Learning Support

At APIIT, once you register in the respective degree programme also known as award, you can view the description, content, objectives, learning outcomes, assessment method, teaching hours and other details of each module via Module descriptors  in different academic levels.  

During the orientation programme, we provide you details of all academic support mechanisms and guidelines. When you have doubts about your module details, you can meet the relevant Module Lecturer or Level Administrators (one staff member of Academic Administration assigned to your batch) to clear your doubts. 

Support for repeat exams: If you have repeat modules, you need to meet your Level Administrator in the Academic Administration to register for repeat modules. Academic support is available for your repeats and re-sits at all times and you can always < a href= "http://www.lms.apiit.lk/">contact your teaching faculty. If you need support with additional learning and need to know how to proceed you can also contact sss@apiit.lk.

Career Guidance, CV Support, Internships and Job Placements

At APIIT, we have a great history of over 90%% student job placement within 03 months of graduation. You are always encouraged to engage in work platforms in addition to the studies, so that you gain experience while studying.  

Any student can reach the career guidance and job placement unit to fulfil your need for a one-to-one career guidance, CV support, internship support or job placement. 

If you are an alumnus or an industry partner needing to connect, please reach us on info@apiit.lk, or industry.liaison@apiit.lk.

Mental Wellbeing and Counselling Services

APIIT Student Support, Counselling and Wellbeing Services provide you information and guidance on mental wellbeing matters needing support. Our counselling services provide an opportunity to talk to someone in a confidential and non-judgmental setting, enabling you to find ways of managing or overcoming your difficulties. Psychotherapy services support you to find a healing through non-medicative non-invasive therapies, allowing you to fulfill your potential in your studies and enjoy your time at the university. 

With APIIT mental wellbeing and counselling team, help yourself  identify possible wellbeing deteriorations and the help available, support yourself to manage an ongoing psychological challenges while you are in the university and provide yourself a platform to talk to someone with confidentiality. 

Disclaimer: Counsellors are not medically qualified to provide a medical diagnosis or prescribe medication. If you are identified as a person needing medical attention, you will be directed to a medical professional or a Psychiatrist. 

Special Needs Assistance

At APIIT, any student has equal access and right to our services. Under our equity, diversity and inclusion policy, any student with any ethnic or cultural background, gender, age, social class, religious belief, physical ability, sexual orientation, etc has equal opportunity to study.  

If you believe you are a student in need of special assistance, we encourage you to reach us.

Read more about the fitness to study policy and how partner university can support you. 

You can visit us in person during office hours:  8.30 am to 5.30 pm on weekdays (except Public holidays) or contact us via email or phone. 

Loan Support

At APIIT, we always value the efforts of parents and students put towards education. If you have financial challenges to complete the course of study, we have personalised support arranged to facilitate you with feasible solutions. 

Students are also facilitated with online payments, bank loan facilities, payments via myfees.lk and card-based payments. 

Teaching & Learning

The MSc Digital Marketing Management curriculum spans Contemporary Digital Marketing Strategy, Digital Marketing for SME’s, Digital Marketing Analytics, AI Digital Marketing, Global Digital Marketing Decisions, and Strategy for Value Creation. Students complete the programme with a Dissertation in their chosen area of digital marketing.

Career Opportunities

Our distinguished panel of lecturers consisting of leading academics and industry specialists enable this degree to become a strong industry-linked pathway for students. Where upon successful completion of the course, students will be able to enhance their careerswithin the field, while enhancing the jobs roles to some of the following.

  • Digital Marketing Manager
  • SEO Specialist
  • Content Marketing Specialist
  • Social Media Manager
  • PPC (Pay-Per-Click) Specialist
  • Email Marketing Specialist
  • E-commerce Specialist
  • Digital Marketing Analyst
  • Influencer Marketing Manager

Special Remarks

Programme commencement is subject to management approval, for more Information please contact student admission counsellors.

Request More Details From APIIT

If you are seeking assistance or have inquiries about degrees in APIIT, reach to us by completing the form. Our team will get back to you promptly.

You might be interested inthese courses

FREQUENTLY ASKED

Find answers to common questions about admissions, programmes, and student life at APIIT. Can't find what you're looking for?

You can apply for exemptions depending on your qualifications and experience. Please feel free to contact our student admission counsellors.

Yes, we have partner universities with high academic ranks and UGC approval.

Yes, we have partnered with leading corporates in the country to provide you with internships and work placement opportunities. Please feel free to contact our job placement services.

Looking for help? Contact us today

Keep in Touch. Like us on Facebook

Admission is open for the next year batch +94 74 036 5440