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The objective of the MSc MM is to enable students to deal with real world issues of management, marketing & leadership within the intellectual and challenging environment.
This programme enables students to learn and develop key competencies on strategic marketing techniques and data interpretation to develop agile decision-making skills. Allowing individuals to become world-class marketeers to handle complex situations in a dynamic business world. An ideal course for any student who aspires to be a professional marketeer and who would like to gain marketing expertise using latest approaches that is relevant across a wide range of industry & business sectors.
Challenges facing managers & leaders have and continue to undergo significant change such that key associated competencies are required to support continued career development in an increasingly competitive and dynamic environment.
It is not sufficient to understand the theory & techniques alone. Critically, successful managers & leaders must possess the required competencies together with an understanding of contemporary business issues & risks to succeed. This postgraduate award has been designed to offer those either in or embarking on careers in management or leadership the opportunity to succeed.
The flexible nature of the award allows the opportunity to explore specific aspects of business to tailor the overall award to individual career plans. A combined theory & practitioner approach to teaching & learning supports the shaping of a contemporary MSc curriculum that embeds the desired professional and practitioner ethos, focussing on employability and continuing professional development in the field of management & leadership.
The key distinctive features of the MSc are:
One Year Six Months
Colombo | Kandy
March | July | November
Academic and Library Support
https://apiit.lk/student_life/additional-learning-support/
Learning
Industry Liaison Services
ICT Services
Mental Health and Well-being, Physical Health, Inclusion, and Diversity
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Financial Counselling
Community and Social Support
https://apiit.lk/student-life/
Additional Learning Support
At APIIT, once you register in the respective degree programme also known as award, you can view the description, content, objectives, learning outcomes, assessment method, teaching hours and other details of each module via Module descriptors in different academic levels.
During the orientation programme, we provide you details of all academic support mechanisms and guidelines. When you have doubts about your module details, you can meet the relevant Module Lecturer or Level Administrators (one staff member of Academic Administration assigned to your batch) to clear your doubts.
Support for repeat exams: If you have repeat modules, you need to meet your Level Administrator in the Academic Administration to register for repeat modules. Academic support is available for your repeats and re-sits at all times and you can always < a href= "http://www.lms.apiit.lk/">contact your teaching faculty. If you need support with additional learning and need to know how to proceed you can also contact sss@apiit.lk.
Career Guidance, CV Support, Internships and Job Placements
At APIIT, we have a great history of over 90%% student job placement within 03 months of graduation. You are always encouraged to engage in work platforms in addition to the studies, so that you gain experience while studying.
Any student can reach the career guidance and job placement unit to fulfil your need for a one-to-one career guidance, CV support, internship support or job placement.
If you are an alumnus or an industry partner needing to connect, please reach us on info@apiit.lk, or industry.liaison@apiit.lk.
Mental Wellbeing and Counselling Services
APIIT Student Support, Counselling and Wellbeing Services provide you information and guidance on mental wellbeing matters needing support. Our counselling services provide an opportunity to talk to someone in a confidential and non-judgmental setting, enabling you to find ways of managing or overcoming your difficulties. Psychotherapy services support you to find a healing through non-medicative non-invasive therapies, allowing you to fulfill your potential in your studies and enjoy your time at the university.
With APIIT mental wellbeing and counselling team, help yourself identify possible wellbeing deteriorations and the help available, support yourself to manage an ongoing psychological challenges while you are in the university and provide yourself a platform to talk to someone with confidentiality.
Disclaimer: Counsellors are not medically qualified to provide a medical diagnosis or prescribe medication. If you are identified as a person needing medical attention, you will be directed to a medical professional or a Psychiatrist.
Special Needs Assistance
At APIIT, any student has equal access and right to our services. Under our equity, diversity and inclusion policy, any student with any ethnic or cultural background, gender, age, social class, religious belief, physical ability, sexual orientation, etc has equal opportunity to study.
If you believe you are a student in need of special assistance, we encourage you to reach us.
Read more about the fitness to study policy and how partner university can support you.
You can visit us in person during office hours: 8.30 am to 5.30 pm on weekdays (except Public holidays) or contact us via email or phone.
Loan Support
At APIIT, we always value the efforts of parents and students put towards education. If you have financial challenges to complete the course of study, we have personalised support arranged to facilitate you with feasible solutions.
Students are also facilitated with online payments, bank loan facilities, payments via myfees.lk and card-based payments.
The MSc MM curriculum brings together a blend of strategic, marketing, and economic perspectives. Students engage with Contemporary Digital Marketing Strategy, Cross-Cultural Management and Leadership, Strategic Marketing & Innovations, Strategy for Value Creation, Economic Analysis of the Firm, and Co-Creation with Brand Communities. The programme concludes with a Dissertation in the student’s chosen area of specialisation.
Our distinguished panel of lecturers consisting of leading academics and industry specialists enable this degree to become a strong industry-linked pathway for students. Where upon successful completion of the course, students will be able to enhance their careerswithin the field, while enhancing the jobs roles to some of the following.
Programme commencement is subject to management approval, for more Information please contact student admission counsellors.
If you are seeking assistance or have inquiries about degrees in APIIT, reach to us by completing the form. Our team will get back to you promptly.
Find answers to common questions about admissions, programmes, and student life at APIIT. Can't find what you're looking for?
You can apply for exemptions depending on your qualifications and experience. Please feel free to contact our student admission counsellors.
Yes, we have partner universities with high academic ranks and UGC approval.
Yes, we have partnered with leading corporates in the country to provide you with internships and work placement opportunities. Please feel free to contact our job placement services.
APIIT Sri Lanka is a reputable higher education institution established in partnership with the University of Staffordshire in the UK. APIIT also has academic liaisons with prestigious universities from Australia, Malaysia and Thailand.
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