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Digital marketing channels have fundamentally transformed how businesses operate and compete. With immense and growing potential across Sri Lanka and global markets, the demand for skilled digital marketing professionals has never been greater.
This BSc in Digital and Social Media Marketing equips you with the practical skills and strategic knowledge that today's employers demand. You will learn through a real-world lens from day one, developing and implementing digital marketing strategies, mastering search engine optimisation, and creating compelling content across video, images, podcasts, and webinars.
Aligned with the standards of a leading digital marketing institute, this programme challenges you to innovate and develop creative solutions while keeping ethical business practice and sustainability at the core of your work. You will graduate positioned to create long-lasting value for your organisation and lead as a responsible marketing professional.
This degree covers the full spectrum of contemporary digital and social media marketing, from strategy and analytics to brand management and consumer behaviour.
As this programme is accredited by the Chartered Institute of Marketing (CIM), you will have the opportunity to complete a Certificate in Professional Digital Marketing alongside your degree, a qualification that is actively sought by employers and recruiters.
The BSc (Hons) Digital and Social Media Marketing is awarded by the University of Staffordshire, UK, and can be completed as a three-year full-time degree or a two-year accelerated programme.
Three Years (Full-Time)
Two Years (Accelerated)
Colombo | Kandy
Elective modules include: Operations Management, Sustainable Business Development.
Standard Route
The minimum qualifications required for admission on the standard route are:
The minimum qualifications required for admission on the accelerated route are:
You may apply with pending A/L results. Applicants with additional qualifications may be considered for advanced entry, subject to approval from the University of Staffordshire.
In your first year, you will explore the essential role that digital and social media marketing plays in the relationships between consumers and organisations. You will build the skills to analyse digital marketing techniques and create content that integrates seamlessly into a social media marketing strategy, making use of the full range of platforms organisations rely on to engage their audiences. You will also begin to examine how market research and data can be used to align marketing activities to broader business objectives.
Your second year builds on this foundation with a broader range of skills for deployment in the workplace. You will examine how effective digital marketing strategies drive organisational growth and how to responsibly manage a brand at global scale. You will explore how different cultures respond to digital marketing approaches and develop a sophisticated understanding of the corporate, social, and ethical dimensions of a complex global market. Your data analysis capabilities will deepen, enabling you to evaluate shifting consumer values and respond to an ever-changing market with confidence.
In your third year, you will bring together all the skills developed throughout your degree and put them into practice by partnering with an organisation of your choice to identify a shared area of research. This consultancy-led experience develops your project management capabilities as you engage in real-time problem-solving and present evidence-based recommendations directly to the organisation. Projects could range from building a social media strategy to growing a customer base.
Teaching is delivered through a combination of lectures, tutorials, and independent study, supported by books, journals, digital databases, and social media resource banks. You will be consistently challenged to interrogate and anticipate the business landscape of the future.
To deepen your industry connections, the programme includes career talks, company visits, and guest speakers from across the profession. Faculty bring a genuine depth of business experience and research expertise to every session.
Throughout your studies, you will have access to a wide range of learning support platforms and e-resources, including LinkedIn Learning for continuous professional development and certifications.
On successful completion of study, you will be awarded: BSc (Hons) Digital and Social Media Marketing.
This degree opens a wide range of career opportunities in digital and social media marketing, as well as broader marketing roles. Graduates have entered diverse positions across the public and private sectors, and many have launched their own successful ventures. With a BSc in Digital and Social Media Marketing, you are positioned to pursue roles such as Digital Marketing Manager, Social Media Manager, Content Manager, SEO Manager, Marketing Analytics Manager, AI Marketing Specialist, and Customer Journey Analyst.
Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If, for any reason, a module cannot be run, we will advise you as soon as possible and provide guidance on selecting an appropriate alternative. Elective modules are offered subject to demand.
If you are seeking assistance or have inquiries about degrees in APIIT, reach to us by completing the form. Our team will get back to you promptly.
Find answers to common questions about admissions, programmes, and student life at APIIT. Can't find what you're looking for?
You can apply for exemptions depending on your qualifications and experience. Please feel free to contact our student admission counsellors.
Yes, we have partner universities with high academic ranks and UGC approval.
Yes, we have partnered with leading corporates in the country to provide you with internships and work placement opportunities. Please feel free to contact our job placement services.
APIIT Sri Lanka is a reputable higher education institution established in partnership with the University of Staffordshire in the UK. APIIT also has academic liaisons with prestigious universities from Australia, Malaysia and Thailand.
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